NeoSEO: free WooCommerce product schema plugin for merchant listings, rich results and AI search

NeoSEO is a free, GPL-licensed WordPress plugin that publishes WooCommerce product schema: a ProductGroup for variable products with every variation inside it, shipping rates from your shipping zones, your declared return policy, and a connected JSON-LD graph for the rest of the site. It also writes meta descriptions, Open Graph and Twitter tags, and an llms.txt file for AI crawlers. It adds no database tables and nothing to the front end of your store except the markup itself.

Because WordPress.org is still reviewing it. NeoSEO was submitted on 18 October 2026, and every new plugin is checked by hand before it is listed, which takes a while. Until then you can download the same plugin from this page. Upload the zip under Plugins → Add New → Upload Plugin. Once it is listed on WordPress.org, updates arrive in your dashboard like any other plugin’s, with nothing to reinstall.

No. When Yoast, Rank Math, AIOSEO, SEOPress, Slim SEO, The SEO Framework or Squirrly is active, NeoSEO switches off its own product schema, meta description and social tags, so a store never ends up with two sets of that markup. It keeps only its variant markup, which the free versions of those plugins don’t produce. If you run Yoast’s paid WooCommerce SEO add-on, which has variant markup of its own, switch that module off too.

For most stores, yes. Search Console reports Missing field “shippingDetails” (in “offers”) under Merchant listings when an offer says nothing about delivery cost. NeoSEO adds shipping details to every offer from your WooCommerce shipping zones: each zone set up by country with a flat rate, or with free shipping that needs no minimum order, becomes a shipping rate. A zone whose cost depends on a formula, or that lists only continents or postcodes, is left out rather than guessed, so a store with only those zones keeps the warning. It is an optional field: the warning limits what a listing can show, not whether it can appear.

Yes, once you declare your policy. WooCommerce has nowhere to store a return policy, so on most stores Search Console reports Missing field “hasMerchantReturnPolicy” (in “offers”). Fill in the five fields under NeoSEO → Settings → Returns and the policy is added to every offer, including each variation’s. Until you do, NeoSEO publishes none, because a return policy is a promise to your customers.

Yes. Rank Math’s free version describes a variable product with a price range and no entry for each variation. With Rank Math active, NeoSEO leaves Rank Math’s product markup, meta and social tags alone and adds only a ProductGroup with one entry per variation. The same goes for free Yoast SEO. Yoast’s paid WooCommerce SEO add-on has variant markup of its own, so if you run it, switch NeoSEO’s Product variant markup module off.

Both. They are the two product reports in Google Search Console. Merchant listings covers pages where shoppers can buy the product and checks the most fields, shipping, returns and variants included. Product snippets covers the rating, price and stock shown under an ordinary result. The same product markup feeds both, so NeoSEO’s output is checked by each.

NeoSEO recognises the common schema-only plugins, including Schema & Structured Data for WP & AMP and Schema Pro, and switches its own schema module off while leaving its meta description and social tags running. If both are still writing product markup, it says so on its settings screen and names the other plugin, so you can choose which one speaks for your products.

No. NeoSEO adds no frontend JavaScript, no CSS and no database tables. Its output is structured data in the page head, put together while the page is built, and llms.txt is cached rather than rebuilt on every request.

No. WooCommerce is optional: without it you still get the full content graph. With it, product markup is added from your products, variations and shipping settings.

Because you have not declared one yet. WooCommerce does not store a return policy, and a return policy is a promise to your customers as well as a signal to Google, so NeoSEO will not invent one. Fill in the Returns section under NeoSEO → Settings and it appears on every offer.

It publishes the rating and reviews your products already have, in the form Google reads. Whether the stars are shown is Google’s decision, not any plugin’s, and a product needs reviews before there is a rating to publish.

Open NeoSEO → Dashboard and pick any product in the schema inspector. It shows the exact markup the page carries, with links underneath that send the page to Google’s Rich Results Test and to the Schema.org validator.

A Product node per product page with its offer, which for a variable product is a price range rather than one entry per variation. It does not include shipping details or a return policy. NeoSEO replaces that node with its own rather than adding a second one.

Alongside it, not instead of it. NeoSEO is not a product feed and sends nothing to Merchant Center; for a feed, use a feed plugin such as Google for WooCommerce. What NeoSEO does is the markup on your product pages, and Merchant Center reads that too: its automatic item updates use your pages’ structured data to correct price, sale price, availability and condition when the feed falls behind. Accurate per-variation offers give it the right values to read.